DESIGN / Roots Out West Logo
Last year, I stopped taking on design work and put all my focus into designing products for my society6 & etsy shops. And to be honest, I really started to miss it. Working with people to help bring their ideas to life is so fun and really rewarding. So when my friend Jess reached out a few months back asking for a new logo, I was excited to help.
Jess recently moved back to the country and is embracing newlywed life on a cattle farm and she wanted the new logo to reflect that. She started with a new blog theme and for the logo, she wanted to use her parents barn (hello, it's gorgeous!) as inspiration for the new look. We used a mix of serif & sans serif fonts (the main typeface is sans serif to keep it modern) and to bring it all together we paired hand-drawn elements to give it an organic, rustic feel.