DESIGN / Roots Out West Logo


Last year, I stopped taking on design work and put all my focus into designing products for my society6 & etsy shops. And to be honest, I really started to miss it. Working with people to help bring their ideas to life is so fun and really rewarding. So when my friend Jess reached out a few months back asking for a new logo, I was excited to help.


Jess recently moved back to the country and is embracing newlywed life on a cattle farm and she wanted the new logo to reflect that. She started with a new blog theme and for the logo, she wanted to use her parents barn (hello, it's gorgeous!) as inspiration for the new look. We used a mix of serif & sans serif fonts (the main typeface is sans serif to keep it modern) and to bring it all together we paired hand-drawn elements to give it an organic, rustic feel.

Hop on over to her blog or instagram to say hello and get a peek at day-to-day life on the farm! She's also got an Etsy shop filled with cozy, hand-knitted throws & scarves!

If you have a blog or small shop and want a new logo or help with your squarespace site, please reach out! I'm opening up a few spots for custom design work (no wordpress websites), so feel free to contact me if you think we'd be a good fit!