Why I Decided To Rename & Rebrand


It was really that simple. I needed a fresh start.

I started blogging way back in 2010 as Creative Index. (If you made the jump from over there, thank you!) :) It was just a place to catalog my thoughts and connect with other creatives. There was no real thought behind the name and I definitely didn't think of it as a brand”... it was just my little corner of the web to ramble on and play with blog designs.

While I was in a blogging rut, I decided to open my Society6 shop. I had some prints I recently designed so I thought I would create an account and try to sell them… and make some extra money! (If you’re unfamiliar, Society6 helps independent artists sell their work. S6 will print/ship items for you and you get a % of the sale.) I didn't have any real expectations and my first 3 months I only made $36! I thought about throwing in the towel, but I didn't. I just kept swimming ;)

I shifted my focus to my shop and eventually fell off the blog bandwagon. I noticed the blogging climate changing - every one seemed to become a blogger/designer/influencer overnight and it just wasn't fun for me anymore. Fast forward a little. I kept adding more designs and promoting on Instagram and it took some time, but I saw my sales growing little by little each month.

Seeing my little shop blossom over the past 2 years has been so rewarding.... and encouraging! It also has my heart is eager for change.

I thought about it long and hard and finally decided I needed to move on. After brainstorming names inspired by nature and the ocean (my list literally had 100 ideas), the name Union Shore was the one that stuck. The husband liked it and I wanted it to have a cute coffee shop vibe. (That might sound silly, but I’ve always wanted to own a little coffee or ice cream shop or little boutique near the beach.)  So that’s the new direction for this little site + shop of mine - beachy modern..... and who knows, maybe I’ll have a brick + mortar one day! ;)

So what's the plan? I want to design more paper + home goods. I want to get back into blogging. I want to sell candles and other things I make.  I want to try and sell my designs in other shops. I want to collaborate with artists….

I have so many ideas swirling around….

And I’m excited to let Creative Index go and start on this new journey as Union Shore.


If you’ve been following me since my Creative Index days, thank you!

If you’ve bought/blogged/pinned/tweeted about my shop, thank you!

And if you’re new around here, hello! :)